SILVIA

PEASE

Pease created the visual identity system for a gym in Argentina named Vital Gym. Color and movement were the inspiration for the brand focusing on the goal of attracting a young feminine audience.

 

We explored pattern options around the icon and a  signature pattern was also created emphasizing the bold and bright colors of the brand. T-shirts for all seasons were designed inspired on the company slogan “movete todo el año” (move year long). a signature pattern was also created emphasizing the bold and bright colors of the brand.

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